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6001 La Madrona Drive Santa Cruz, CA 95060

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178-key Hilton in Santa Cruz, unencumbered by management.

Added:
Nov 25, 2025
Days on Market:
128
Last Refresh:
Mar 29 at 8:18 pm

Property Features for 6001 La Madrona Drive

General Information

Standard status
Active

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Listing Contact
Joseph Cuomo

Listing agent Joseph Cuomo License #FL #SL3614391

Listing office

Listing date Nov 25, 2025

Source Alchemyrea

Displayed information is deemed reliable but is not guaranteed and should be independently verified.

All listing content including descriptions, pricing, images are the copyrighted material of Joseph Cuomo


Overview

Hilton Scotts Valley Opportunity

Offered is the fee simple interest in the 178-key Hilton Scotts Valley in Santa Cruz, California. The property is offered unencumbered by management and debt, presenting a substantial discount to replacement cost. A long-term license agreement is available to maintain the Hilton flag upon completion of the Property Improvement Plan (PIP). The property offers strong operational upside through improved performance post-transition from institutional REIT ownership and third-party management. Unique upside potential is supported by a competitive set with metrics of near-$200 RevPAR and consistent mid-70% occupancy. The competitive set RevPAR grew 5% year over year, significantly outpacing the national average. The property's basis is compelling relative to replacement cost in high-barrier Santa Cruz County, a coastal destination with approximately 3 million annual visitors. Plans are advancing for the 58-acre Scotts Valley Town Center Mixed-Use Development, which will bring new housing, shops, restaurants, and public space to the downtown corridor. Scotts Valley has historically acted as a tech incubator for blue-chip tech firms like Netflix, Seagate, and Texas Instruments and remains influential today with easy access to Silicon Valley. This is a compelling time to invest in Northern California with Silicon Valley proximity, AI-driven market tailwinds, and re-energized Bay Area investor sentiment.
Location Intelligence

Current Use by Public Records

Stonehouse Bar & Grill Bar & Pub Hilton Santa Cruz/Scotts ... Hotel & Motel

Suggested Use

Real Estate Agency Law Firm Restaurant Spa & Massage Center Dental Office Hair Salon Nail Salon Building Supply Gym & Fitness Center Daycare Center

Zoning and permitted uses should be independently verified with local authorities.

Location Insight

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  • Local Demand
City
Santa Cruz
County
Santa Cruz
State
California
Longitude
-122.025
Latitude
37.0359

FAQs

What type of property is this?
Hotel - 178-key Hilton in Santa Cruz, unencumbered by management.
Where is this hotel located?
The property is located at 6001 La Madrona Drive Santa Cruz, CA.
What are key features of this property?
This property features: Substantial discount to replacement cost in high‑barrier Santa Cruz County.; Unencumbered by management and debt, offering operational upside through improved performance.; Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.
More about this property
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