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    Hilton Scotts Valley Opportunity Title is generated by Realmo AI

    6001 La Madrona Drive, Santa Cruz, CA 95060

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    For Sale
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    178-key Hilton in Santa Cruz, unencumbered by management.

    Added:
    Nov 25, 2025
    Days on Market:
    177
    Last Refresh:
    Apr 5 at 8:10 pm

    Property Features for 6001 La Madrona Drive

    General Information

    Standard status
    Active

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    Listing Contact
    Joseph Cuomo

    Listing agent Joseph Cuomo License #FL #SL3614391

    Listing office

    Listing date Nov 25, 2025

    Source Alchemyrea

    Displayed information is deemed reliable but is not guaranteed and should be independently verified.

    All listing content including descriptions, pricing, images are the copyrighted material of Joseph Cuomo

    HighLights

    • Substantial discount to replacement cost in high‑barrier Santa Cruz County.
    • Unencumbered by management and debt, offering operational upside through improved performance.
    • Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.
    • Unique upside potential supported by strong comp set metrics (near-$200 RevPAR, mid‑70% occupancy).
    • Located in Scotts Valley, a tech incubator with easy access to Silicon Valley and AI‑driven market tailwinds.
    • Advancing plans for the 58‑acre Scotts Valley Town Center Mixed‑Use Development.

    Overview

    Offered is the fee simple interest in the 178-key Hilton Scotts Valley in Santa Cruz, California. The property is offered unencumbered by management and debt, presenting a substantial discount to replacement cost. A long-term license agreement is available to maintain the Hilton flag upon completion of the Property Improvement Plan (PIP). The property offers strong operational upside through improved performance post-transition from institutional REIT ownership and third-party management. Unique upside potential is supported by a competitive set with metrics of near-$200 RevPAR and consistent mid-70% occupancy. The competitive set RevPAR grew 5% year over year, significantly outpacing the national average. The property's basis is compelling relative to replacement cost in high-barrier Santa Cruz County, a coastal destination with approximately 3 million annual visitors. Plans are advancing for the 58-acre Scotts Valley Town Center Mixed-Use Development, which will bring new housing, shops, restaurants, and public space to the downtown corridor. Scotts Valley has historically acted as a tech incubator for blue-chip tech firms like Netflix, Seagate, and Texas Instruments and remains influential today with easy access to Silicon Valley. This is a compelling time to invest in Northern California with Silicon Valley proximity, AI-driven market tailwinds, and re-energized Bay Area investor sentiment.
    Location Intelligence

    Current Use by Public Records

    Stonehouse Bar & Grill Bar & Pub Hilton Santa Cruz/Scotts ... Hotel & Motel

    Suggested Use

    Real Estate Agency Law Firm Restaurant Spa & Massage Center Dental Office Hair Salon Nail Salon Building Supply Gym & Fitness Center Daycare Center

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Santa Cruz
    County
    Santa Cruz
    State
    California
    Longitude
    -122.025
    Latitude
    37.0359

    FAQs

    What type of property is this?
    Hotel - 178-key Hilton in Santa Cruz, unencumbered by management.
    Where is this hotel located?
    The property is located at 6001 La Madrona Drive Santa Cruz, CA.
    What are key features of this property?
    This property features: Substantial discount to replacement cost in high‑barrier Santa Cruz County.; Unencumbered by management and debt, offering operational upside through improved performance.; Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.
    More about this property
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