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    Santa Monica Landmark Building Title is generated by Realmo AI

    2525 Main St, Santa Monica, CA 90405

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    For Sale
    $21,950,000

    Three-story Art Deco building in the heart of Santa Monica.

    Type:Residential
    Property size:
    23,000 SF
    Price / SF:
    $954/SF
    Added:
    Mar 24, 2026
    Days on Market:
    49
    Last Refresh:
    Mar 10 at 4:17 pm

    Property Features for 2525 Main St

    General Information

    Standard status
    Active
    Size
    23,000 SF
    Property subtype
    Residential

    We can help!

    Listing Contact
    Ross Groefsema
    Ross Groefsema

    Listing agent Ross Groefsema License #01915056

    Listing office

    Listing date Mar 24, 2026

    Source Elliman

    Displayed information is deemed reliable but is not guaranteed and should be independently verified.

    All listing content including descriptions, pricing, images are the copyrighted material of Ross Groefsema

    HighLights

    • Prime Santa Monica location at Main Street and Ocean Park, in the heart of Silicone Beach.
    • Art Deco Landmark Building with approx. 23,000 rentable square feet.
    • Massive roof deck above the Penthouse.
    • Two blocks from Santa Monica Beach and a mile from the Santa Monica Pier.
    • Individual tenant‑controlled heating and air conditioning throughout the offices.
    • Prestigious landmark building previously occupied by Neutrogena and AOL.

    Overview

    This three-story Art Deco Landmark Building, situated in the heart of Silicone Beach at Main Street and Ocean Park, is located two blocks from Santa Monica Beach and a mile from the Santa Monica Pier. The building offers approximately 23,000 rentable square feet and presents retail opportunities. The property includes a roof deck above the Penthouse, hardwood floors, and individual tenant-controlled heating and air conditioning throughout the offices. The location benefits from foot traffic and proximity to Urth Caf, The Victorian, and shopping and restaurant amenities. Previously occupied by the Neutrogena company and AOL, this is one of the prestigious landmark buildings in Santa Monica.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    MindSpark (Bike/Boat/Book/etc) Store RMJR Tax and Accounting Tax Preparation Robert Louey Design Marketing & Advertising Paris Deliver (Bike/Boat/Book/etc) Store Steven Stern Fine ... Art Gallery

    Suggested Use

    Law Firm Restaurant Real Estate Agency Spa & Massage Center Dental Office Hair Salon Nail Salon Food Market Grocery & Convenience Store Daycare Center

    Zoning and permitted uses should be independently verified with local authorities.

    Similar Places Nearby

    • The Unlikely Florist — 715 Hampton Dr, Venice, CA 90291
    • Fleurs Du Jour — 2525 Main St #105, Santa Monica, CA 90405
    • Martha's Flowers — 1725 Ocean Ave, Santa Monica, CA 90401
    • Walking Flowers Consulting — 343 Rennie Ave # 5, Venice, CA 90291

    Location Insight

    • Map
    • Local Demand
    City
    Santa Monica
    County
    Los Angeles
    State
    California
    Longitude
    -118.484058
    Latitude
    34.002869

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    FAQs

    What type of property is this?
    Storefront property - Three-story Art Deco building in the heart of Santa Monica.
    Where is this storefront property located?
    The property is located at 2525 Main St Santa Monica, CA.
    What is the asking price?
    The asking price for this property is $21,950,000.
    What are key features of this property?
    This property features: Prime Santa Monica location at Main Street and Ocean Park, in the heart of Silicone Beach.; Art Deco Landmark Building with approx. 23,000 rentable square feet.; Massive roof deck above the Penthouse.
    (310) 795-0943
    We can help!
    Listing Contact
    Ross Groefsema
    Ross Groefsema
    Real Estate License ID: 01915056
    Learn More
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

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