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    428 S Main St River Falls, WI 54022

    For Sale
    $1,650,000

    Commercial - River Falls, WI

    Lot size:
    0.33 Acres
    Days on Market:
    39
    Last Refresh:
    Dec 13 at 8:06 pm

    Property Features for 428 S Main St

    General Information

    Property type
    Commercial Sale
    Property subtype
    Other
    Standard status
    Active
    Zoning
    Business/Commercial
    APN
    276010770100
    Parking features
    Other, Parking Lot
    Exterior features
    Steel Siding
    Lot size
    0.33 Acres

    Utilities

    Heating system
    Other (Heating)

    Building Details

    Year built
    1960
    Flooring type
    Concrete
    Building materials
    Block, Concrete
    Roof type
    Metal
    Architectural style
    Other

    Property Executives Realty (715) 381-8297 [email protected]

    Listing agent Steven Trebus (715) 381-8297

    Listing date Nov 5, 2025

    MLS# 6737650 Listing URL

    Copyright © 2025 Regional Multiple Listing Service of Minnesota [NorthStarMLS]. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    Overview

    Prime Commercial Gas Station Opportunity

    This commercial property is located in River Falls at the intersection of State Highways 29 and 35. The site benefits from high visibility and access, making it suitable for retail, service, or redevelopment uses. The Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a local customer base. The property is across the street from the University of Wisconsin–River Falls, providing a constant flow of student, staff, and visitor traffic. It is adjacent to the Radisson Hotel, making it suitable for travel-related services or hospitality partnerships. The property is surrounded by restaurants and retail, resulting in high foot and vehicle traffic throughout the day. The property's positioning allows for branding, signage, and business exposure. The lot size is 0.33 acres.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Gas stations

    Suggested Use

    Law Firm Restaurant Realty agency Spa & Massage Dental Office Hair Salon Clothing Store Nail Salon Food Market Grocery Store

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    River Falls
    County
    Pierce
    State
    Wisconsin
    Longitude
    -92.627596
    Latitude
    44.854436

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    FAQs

    What type of property is this?
    Gas station - High-visibility commercial property in River Falls, WI. Redevelopment opportunity.
    Where is this gas station located?
    The property is located at 428 S Main St River Falls, WI.
    What is the asking price?
    The asking price for this property is $1,650,000.
    What are key features of this property?
    This property features: - Strategic Location: Positioned at the intersection of State Highways 29 and 35, offering unparalleled exposure and access.; - High Traffic Volume: Benefits from significant daily traffic counts (9,800 AADT on highways, 4,800 AADT on Cascade Street).; - Redevelopment Opportunity: Suitable for a variety of retail, service, or redevelopment uses.
    (715) 381-8297
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    428 S Main St River Falls, WI 54022
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    River Falls, WI 54022
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    Realmo Value Estimation

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.

    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.

    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    428 S Main St River Falls, WI 54022
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