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    120 N Willow St Harrison, AR 72601

    View on Map
    Sponsored
    For Sale
    $550,000

    Retail - Harrison, AR

    Type:Retail
    Property size:
    21,753 SF
    Lot size:
    0.15 Acres
    Days on Market:
    2
    Last Refresh:
    Mar 6 at 12:06 pm

    Property Features for 120 N Willow St

    General Information

    Property type
    Commercial Sale
    Property subtype
    Retail
    Standard status
    Active
    Parking features
    On Street
    Size
    21,753 SF
    Lot size
    0.15 Acres

    Utilities

    Heating system
    Central, Natural Gas

    Building Details

    Floors in Building
    3
    Flooring type
    Carpet, Carpet - Partial, Concrete, Tile, Vinyl
    Building materials
    Brick
    Architectural style
    Other

    We can help!

    Listing Contact
    Roger Turner

    Roger Turner Realty, Inc. (870) 741-3833

    Listing agent Roger Turner (870) 741-3833

    Listing date Mar 5, 2026

    MLS# 26008483 Listing URL

    Copyright © 2026 Cooperative Arkansas Realtors Multiple Listing Service. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    Learn more

    Property Insight Report

    Overview

    Historic Downtown Landmark Building

    The historic Montgomery Ward Building, situated on the west side of the Harrison, Arkansas Downtown Square, is now available. This landmark property offers over 17,500 sq ft across multiple levels, presenting potential for redevelopment, mixed-use conversion, retail, office, event space, or investment use. The property's distinct architectural character and historic detailing provide a foundation for restoration or adaptive reuse. The property may be eligible for State and Federal Historic Tax Credits, offering potential incentives for qualified rehabilitation projects. An additional parcel at the rear of the building, formerly known as the Old Chaney Shoe Repair building, is included, providing off-street parking or future development potential. The property has a new TPO roof. The lot size is 0.15 acres. The property is located at 120 N Willow Street, Harrison, AR 72601 and contains 21,753 square feet. This is a signature redevelopment property positioned within one of North Arkansas’ most recognizable downtown locations.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Buffalo River Coffee Cafe & Coffee Shop Commerce Mall Shopping Center & Mall River Gallery & Co Art Gallery

    Suggested Use

    Restaurant Real Estate Agency Law Firm Building Supply Dental Office Spa & Massage Center Big Box & Wholesale Store Auto Repair Shop Hair Salon Nail Salon

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Harrison
    County
    Boone
    State
    Arkansas
    Longitude
    -93.108949
    Latitude
    36.23047

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    FAQs

    What type of property is this?
    Retail property - Redevelopment opportunity in Harrison, Arkansas with historic architectural character.
    Where is this retail property located?
    The property is located at 120 N Willow St Harrison, AR.
    What is the asking price?
    The asking price for this property is $550,000.
    What are key features of this property?
    This property features: - Historic Montgomery Ward Building in a prominent downtown location.; - Over 17,500 sq ft of space suitable for redevelopment or mixed-use.; - Additional parcel included for parking or future development.
    (870) 741-3833
    Request Owner's contact information
    120 N Willow St Harrison, AR 72601
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    Harrison, AR 72601
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    120 N Willow St Harrison, AR 72601
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    We can help!
    Listing Contact
    Roger Turner
    Real Estate License ID: PB00007168
    (870) 741-3833 (870) 365-7979
    Learn more
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